Inception

Inception is a very slick piece of movie advertising, unabashedly cashing in on our fond memories of 'The Dark Knight' while at the same time giving us imagery unlike anything we've ever seen, and presenting a trailer that gives no real hints as to the movies' actual plot.

Brilliant.

Like 'Deathly Hallows' (and really, heck, all trailers nowadays) music selection is key and a piece of music called 'Mind Heist' by Zack Hemsey explodes off the screen, using an unusual sound effect to punch up text as it flies in.

Unlike 'Hallows' however, Christopher Nolan's movie seems to have no shortage of money shots. From the first glance at people seemingly frozen, floating in a hotel room, to the shot that will be in every promo (THE money shot) of the city folding backward over the heads of Leo DiCaprio and Ellen Page, moment after moment is carefully composed and crafted, each image sticking with you and striking you as something you have flat-out never seen.

Images such as a train barreling down a rainy, traffic-filled street work brilliantly, if for no other reason then you have to ask yourself -- "Well, how did it get there? What stops it?"

As for dialogue and exchanges in the trailer, that's pretty flawless as well. The dialogue sets up what DiCaprio's character does for a living, explaining how we are seeing such wonders, but tells nothing of the story itself, nor how or why he does what he does. But it's built so effectively that even an off-screen line like "The dream is collapsing!" seem ominous and promising.

True to the structure of the modern movie trailer, it ends with a fast bit of humor, but even the humor is macabre, and leaves the audience wondering exactly how much else does Nolan have to show us?

And does anyone else wish that the Matrix sequels would have had this kind of stuff going on, rather than power-loaders shooting robotic squid?

Until next time!